We’ve all been there. Someone hands us a resume and asks us to jump into an interview for a second opinion. When we finally get around to comparing notes, it’s as if we interviewed two very different people.
Identifying the right candidate for your company begins with holding a mirror up to yourself and to your company’s culture.
It’s been said that a brand must be best in its class, have a unique set of attributes, or be the cheapest in it’s class – for a brand to be number one or two and to claim consumer “mind share”. If it doesn’t “own” one of these three perceptions, then it might be weak in the mind of the consumer.
Ever wonder why some content on LinkedIn gets thousands of “shares” and “likes”, and other content does not? Jiffy Lube helped me find the answer.
Ever notice, that when we make something easy, we can usually get more people to take action? But when we make that same thing harder, we get less people to take the same action. Call it human nature. Or common sense. Or plain old laziness.Read More
In 2013, Chief Marketing Officers everywhere were told that “recruiting is becoming more and more like marketing every year” (Deloitte / Bersin). Here’s what they can do about it.