Employer Branding

The Beginner’s Guide to Talent Attraction: Understanding the Employer Brand (Part Four)

Back to Part Three – Collect and Analyze Talent Data

In Part 4 of our blog series on Talent Attraction, TalentSum’s Christopher Mengel breaks down the employer brand and helps you to think around this important issue. Use this post as a guide to help organize your thoughts and to get moving in the right direction.

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Join the 2018 TalentSum Talent Acquisition Landscape Study

In our 2018 Talent Acquisition Landscape Study, we’re doing a deep-dive into what it takes for companies to become great at attracting, engaging and hiring people.

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The Importance of a Compelling Employee Value Proposition

A compelling employee value proposition plays a critical role in your ability to attract talented people into the organization. It’s the structural mechanism that supports all other communication materials.

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How to Discover Your Most Effective Employer Brand Message

An effective employer brand communicates the core value proposition and the attractiveness of the organization as a place to work and thrive for it’s employees.

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How to Conduct an Employer Brand Study

Conducting an employer brand study to uncover your authentic employer brand plays a pivotal role in sharing what your company stands for and what you expect from others.

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Branding 101: Understanding Your Company Brand

It’s been said that a brand must be best in its class, have a unique set of attributes, or be the cheapest in it’s class – for a brand to be number one or two and to claim consumer “mind share”. If it doesn’t “own” one of these three perceptions, then it might be weak in the mind of the consumer.

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How the CMO Can Improve Your Employer Brand Identity

In 2013, Chief Marketing Officers everywhere were told that “recruiting is becoming more and more like marketing every year” (Deloitte / Bersin). Here’s what they can do about it.
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