The Sum of Talent +

25 Insights to Make Content More Shareable on LinkedIn

Ever wonder why some content on LinkedIn gets thousands of “shares” and “likes”, and other content does not? Jiffy Lube helped me find the answer.

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Here’s How to Love Your Work – Fix the GAP

Did you know that 70% of American workers are “not engaged” or “actively disengaged” in their jobs? Jim Clifton, the Chairman and CEO of Gallup, says in his “State of the American Workplace Report 2013” that our reasons range from being uninspired and having to deal with “managers from hell”, to feeling like we don’t belong and not being allowed to work remotely. This makes sense to me.Read More

7 Ways Recruiters Can Attract More Good Candidates

Ever notice, that when we make something easy, we can usually get more people to take action? But when we make that same thing harder, we get less people to take the same action. Call it human nature. Or common sense. Or plain old laziness.Read More

How the CMO Can Improve Your Employer Brand Identity

In 2013, Chief Marketing Officers everywhere were told that “recruiting is becoming more and more like marketing every year” (Deloitte / Bersin). Here’s what they can do about it.
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8 Cartoons on How Bad Employer Interviews Scare Good Candidates Away

Are you interviewing candidates only to see them walk out the door and never return? Let’s stop this madness. Below are eight examples of bad employer interviews and eight tips to make it all better.
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How Great Companies Use Talent Data Profiling To Win

The worlds best companies spend a considerable amount of time digging through their talent acquisition data, to draw actionable insights that give them a competitive talent advantage. It makes a lot of sense when you consider all they can do with it.

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How to Fix Your Broken Job Descriptions

How many times have you, as an employer, been excited about sharing a new career opportunity only to see too few of the right people apply? It can be a real drag. Here’s how to fix it.

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30+ Great Recruitment Videos That Attract Talent

Your recruitment video is an opportunity to show others what it’s like to work inside your company, explain current open jobs, and share things about your corporate culture. Here are over 30 great employer videos that hit the mark.

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How to Attract More Candidates Into Your Company

Employer cacophony is making it harder to break through and attract more candidates that you really want to hire into your organization.

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How to Improve Candidate Engagement at Your Company

Imagine, for a moment, a neighbor on the hill sent out an invitation across the land for a party he was throwing the next day. Thousands of people were talking about it in the streets. Suits were being pressed, shoes were being polished, and hair and nails were being done. And everyone went to bed that night excited about the party.

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