EVP Development

Talent Acquisition Jobs To Be Done Theory; From Milkshakes To Employer Branding

In this blog post, we’ll explore the Jobs To Be Done theory to help solve your talent acquisition jobs to be done.

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How to Create An Effective Employee Value Proposition

We’ll use this breakout session to expand your thoughts and show how to go from raw data to the creation of an effective employee value proposition.

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How to Design a Talent Attraction Perception Survey

The talent attraction perception survey is one of the most important tools in your talent acquisition toolbox.

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The Importance of a Compelling Employee Value Proposition

A compelling employee value proposition plays a critical role in your ability to attract talented people into the organization. It’s the structural mechanism that supports all other communication materials.

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How to Discover Your Most Effective Employer Brand Message

An effective employer brand communicates the core value proposition and the attractiveness of the organization as a place to work and thrive for it’s employees.

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The Power of Small HR Data

Over ninety percent of U.S. executives agree that using HR data is important but less than ten percent believe they know how to use data in HR. It doesn’t have to be this way.

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Branding 101: Understanding Your Company Brand

It’s been said that a brand must be best in its class, have a unique set of attributes, or be the cheapest in it’s class – for a brand to be number one or two and to claim consumer “mind share”. If it doesn’t “own” one of these three perceptions, then it might be weak in the mind of the consumer.

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How the CMO Can Improve Your Employer Brand Identity

In 2013, Chief Marketing Officers everywhere were told that “recruiting is becoming more and more like marketing every year” (Deloitte / Bersin). Here’s what they can do about it.
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